Profit from Marketing with Promotional Performance Management

Gaining customer attention and loyalty requires a complex mix of marketing activities. Promotions can accelerate new product acceptance and drive increases in volume. Unfortunately, they sometimes hurt margins. For full benefits, you need to improve the financial performance of promotions. And that means planning for promotions effectively – in the marketing department and throughout the organization.

John Galt Promotions Management performs closed-loop analysis of promotional performance. It helps set and allocate budgets, plan strategy and tactics, and model the impact of a promotional event on demand. It also aligns promotions with sales, operations, distribution, and financial budgeting. This Enterprise approach to managing promotions is the most effective way to ensure your spending not only boosts visibility and volume, but also profits

Increase Margins through Smarter Promotions

Your job is to fine-tune the marketing mix to emphasize the most profitable programs and to improve the performance of others. The problem is most companies don’t really know which promotions are profitable and which are not. Galt Promotions Management focuses not only on setting plans appropriately, but also on measuring and analyzing their results.

Galt Promotions Management includes four major areas. The foundation is the Marketing Program, where budget constraints are set. Strategy outlines the objectives of the program and level of spending on various approaches. In the Approach section, you set tactics for implementing the strategy. And Event Modeling shows the impact the event should have on the forecast and plans – plus the impact it actually has had.

Synchronize Marketing with Supply Chain

No matter how sophisticated your marketing planning, inventory mismatches are common on promoted items. Research shows that the biggest hidden costs of promotions lie in the supply chain. As a part of the Atlas Planning Suite, Galt Promotions Management also helps ensure that demand is forecasted accurately, and that inventory and operational plans match the forecast. In measuring actual lift during a promotion, all of these groups can react in a coordinated way to improve the promotion’s performance.

With Promotions Management our customers surpass their competitors by creating a consumer driven supply chain. Contact us today to see a demo and learn more.